Social media ads can be, well, annoying. That’s why we tend to skip through them or briefly listen to what our favorite influencers have to say about a certain product. But, while scrolling through Instagram myself, I came across one that that was actually worth stopping and checking out: Smart Cups. The product looks like a typical plastic cup, but the company uses a specialized technique to print the hexagon-shaped flavoring directly in the bottom of the cup. This, apparently, makes Smart Cups the first printed beverage.