What’s the best effective photographic image resolution for your variable data print jobs?

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It goes without saying that the final quality of your printed piece is paramount. But when speed and time constraints are also critical, what can you do to ensure your files fly through the press and still reward you with the quality you expect?

Optimizing the images in the piece is a good place to start, but if you’re creating a job with variable data, where there are thousands of pages to print, each with a different image, how do you know what a sensible effective resolution is for those images that will ensure your PDF file doesn’t trip up the print production workflow?

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