Watch how Racesafe uses HP Stitch S300 to drive customisation

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In a colourful new video, leading equestrian brand Racesafe has given a glimpse of its manufacturing facility following the addition of an HP Stitch S300 dye-sublimation printer earlier this year.

Based in Northamptonshire, UK, Racesafe has a 50-year history of producing equestrian clothing, accessories and safety products to retailers and customers across Europe. Racing silks are made individually to order, with a rider choosing their perfect personalised colours. As Racesafe expanded with more direct-to-customer sales, it quickly became clear that its existing technology could not keep up. Specifically, the team experienced issues matching colours, typically using physical swatches.

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