Vehicle Graphics Grow Importance as Marketing Tool

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As food and beverage businesses react to new normal, marketing strategies shift to maximize brand recognition during takeout, delivery.

Dining in at restaurants tops the list of activities consumers miss the most – according to a May 2020 survey about the impact of COVID-19 – ahead of visiting friends and family. This is further supported by an increase in weekly orders for take-out. Rather than fall back to their original marketing strategy, small business owners with mobile operations have an opportunity to strengthen their marketing with vehicle graphics that deliver brand recognition and customer service information to potential customers.

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