This Company Is Leading the Charge for Reusable Packaging

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“Zero-waste” packaging may seem like an oxymoron, but that’s the vision of a new company working to create a sustainable ecosystem of goods for consumers and manufacturers. The New Jersey-based company, Loop, is leading the charge to create a world in which consumers buy products, but don’t have to throw away the packaging.

According to the U.S. Environmental Protection Agency, landfills received 29.4 million tons of containers and packaging in 2015.

Loop blends the traditional milkman model with the convenience of online shopping by delivering products in durable containers (developed by brands) that are then returned to Loop to be cleaned, sanitized and used again.

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