The Packaging Revolution


Are we on the verge of a packaging revolution that could help reduce plastic waste?

Have you stopped to think about the amount of garbage we generate every day? And how much of that waste consists simply of packaging of various types of all kinds of products, in many cases of materials such as plastic, plasticized cardboard or many others that we tend to tend not to recycle? The average American generates two kilos of garbage a day, and it is estimated that around 30% of it comes from packaging. A good part of it, which is not usually separated as paper, cardboard, glass or organic, does not have recycling protocols, and ends up in landfills.

Historically, the packaging of most of the products we consume has been designed to optimize its logistics, stacking or boxing, or simply to make it attractive, for aesthetic or design reasons. In some industries, such as cosmetics or soft drinks and bottled water, there is talk of an authentic “addiction to packaging” to make their products stand out in the shelves. The large distribution and electronic commerce are also responsible for excessive use of plastics in their packaging protocols, which end up in many cases converted into non-recyclable waste.


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