For several months no trade fairs could be held, not only in German-speaking countries. With the first small national events such as the Haptica in Bonn, however, the new start was a success.
If you are currently at a commercial fair, it makes you feel like you’re back on the road again. I’m on my way to the World Conference Center Bonn (WCCB), which is an event building located directly on the river Rhine. This is where the promotional products fair Haptica, which is organized by the trade journal publisher WA Media is being held.