Sappi’s strategy recognises the leadership position of the company in graphic papers markets and the need to strengthen its position in these markets to deliver maximum value to the company.
The continuing and accelerating structural drop in demand for coated papers in Europe and elsewhere has made it impossible for Sappi Europe to fill its capacities adequately and to be sufficiently profitable in its current form.
Importantly the current unfavourable market situation is caused by factors that are beyond Sappi’s control.
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