Picard reduces plastic consumption when moving to fibre-based ice cream box from AR Packaging


AR Packaging has developed a carton-based ice cream box with integrated lid which saves 16,5 tons of plastic per year to support Picard’s strive to reduce its use of plastic packaging.

The pressure from consumers, governments and associations to minimise the use of plastic increase and many brand owners and food producer put much effort into meeting those expectations and strengthening their environmental positioning. One example is Picard, the French food company specialising in frozen products, who has replaced a plastic tub for ice cream with a carton-based solution provided by AR Packaging.