Pandemic myopia is real


Everyone – all over the world – is suffering from Pandemic Fatigue. We are tired!

Collectively as an industry dependent on social, physical face-to-face engagement, we’re tired of this virus. We’re tired of the impact on our businesses and facing an uncertain future. We’re tired of planning for one set of circumstances, only to be tasked with facing another – over, and over, and still over again. Business owners are tired of figuring out how to stay open. Employees are tired of experiencing job insecurity or are (unfortunately) looking for new sources of income. We’re definitely tired of the word, “PIVOT.”