56% of the respondents in the United States feel that the food brands have the main responsibility for reducing plastic waste in food packaging, according to an international consumer survey commissioned by Kemira. 46% are willing to pay more for renewable packaging.
According to an international consumer survey commissioned by global chemicals company Kemira, over half of the 4,000 respondents in the United States, China, Germany and Finland said they would be willing to pay more for renewable food packaging. Most respondents were also hoping to reduce the use of plastic in their lives. The international survey, conducted in April 2019 by a third-party research partner, investigated consumers’ views on food packaging materials, food shopping and food waste.