Joint messaging for the meetings industry


The COVID-19 pandemic is challenging businesses, economies, and societies around the world.

The business event industry is no exception, with many elements of our sector being grouped into generic “mass gathering” terminology. While some sectors of the industry have managed to successfully advocate for their businesses around the world, others struggle to be heard – emphasizing the need for the business events sector to align behind common messaging and speak with a united voice. In a collaboration, the Joint Meetings Industry Council (JMIC), with the support of the four leading global industry trade events – AIME, IBTM, IMEX, and Meetings Africa – has brought together dozens of leading industry voices from around the world to help shape this messaging. The initial result is a two-part seminar available online.