Interview with Christophe Balaresque, in charge of the French and English markets for the paper manufacturer Gmund


What is your view on the world of communication?

Thanks to smartphones, access to information can be permanent and unlimited, but interpersonal contact is often lacking in these new communication methods… However, shared emotion is what everyone is looking for and advertisers have understood that. Thus, packaging beautiful products in beautiful boxes, or simply putting a beautiful label on them… It is essential to continue to address these aspects, at the risk of losing a large part of the emotions involved in purchasing.