6th drupa Global Trends Report shows global print in good health overall

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The 6th drupa Global Trends Report shows that the global print industry as a whole is in a stable condition.

  • Global figures remain positive overall, with some regions and markets doing much better than others
  • Political and economic concerns for the future cloud otherwise positive prospects for the majority
  • The 6th report has been published

Globally 40% of printers stated their company economic condition was ‘good’ in 2018 versus 13% who described their condition as ‘poor’, the rest were ‘satisfactory’. This gives a positive net balance of 27%. For Suppliers the positive net balance was 19%. Both groups remain optimistic with c.50% expecting things to be better in 2019.

Conditions vary between regions and between markets. So North America continued to enjoy strong growth in 2018, Europe and Australia enjoyed steady growth, whilst Asia, the Middle East and S/C America were cautious and Africa was in decline. The 2018 results reflect the established pattern in most regions, although the decline in the Middle East and S/C America appears to be worsening.

The Packaging market thrives as does Functional, but there are clear signs of increasing caution in the Commercial market and Publishing remains subdued, with the encouraging exception of the books market.

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