Four tips for driving your print ad campaign towards sure success

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Advancement of display and communication technologies has been trying hard to put print advertising in the back seat. Nonetheless, print advertising is far from being dead. With the rise of new techniques and methods of printing, the traditional formats of advertising have received a new lease of life. Till date, Baby Boomers and Gen X consumers trust print adverts more than their digital counterparts.

More than 82% of the participants in a survey in New York clearly stated that they trust print advertisements in magazines, journals, and newspapers far more than they can trust TV and OOH digital adverts.

Why should you not give up on print?

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