Don’t just think ecosystem. Think ecosystem 360.

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“Breaking new ground in intelligence and sustainability requires us all to expand our idea of our ecosystem and adopt 360-degree thinking.”

This article originally appeared on LinkedIn.

When I climb into a car from a ridesharing service, I see it much more than a way to get from Point A to Point B. For me, it’s also an opportunity to talk with the driver, learn and gather valuable “on the ground” insights. What does the driver like to do when he or she isn’t driving? What is their background? What is their family like? Where do they shop? What’s on their mind, economically, socially and politically?

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