YouTube users upload 500 hours’ worth of video every minute. And they watch 1 billion hours of content every day. It’s the #2 website and search engine in the world, behind parent Google. By that measure, YouTube is bigger than Amazon.
Like those other platforms, YouTube makes money from advertisers that pay to appear at the top of search results. But paid media isn’t the only way to be successful with YouTube. Before you begin your video strategy, know what it takes to make videos really work.