Digital watermarks for smart packaging recycling


Under the patronage of AIM, the European Brands Association, over 85 companies and organizations from the packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital watermarks technology can enable better sorting and higher-quality recycling rates for packaging in the EU, to drive a truly circular economy.

One of the most pressing challenges in achieving a circular economy for packaging is to better sort post-consumer waste by accurately identifying packaging, resulting in more efficient and higher-quality recycling.