Digital watermarks for smart packaging recycling

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Under the patronage of AIM, the European Brands Association, over 85 companies and organizations from the packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital watermarks technology can enable better sorting and higher-quality recycling rates for packaging in the EU, to drive a truly circular economy.

One of the most pressing challenges in achieving a circular economy for packaging is to better sort post-consumer waste by accurately identifying packaging, resulting in more efficient and higher-quality recycling.

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