Digital print increases market share to 21.1% displacing analogue print market

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The global print market is shrinking in volume but growing in value over the period 2014–24.The average value of print increase will slightly over the ten-year period, as a result of changes in the product mix and the print processes employed.

Smithers Pira’s latest market report, The Future of Digital vs Offset Printing to 2024 shows the global output measured in billions of A4 prints was 49,665 in 2019, [JN1] to remain static through to 2024. In value terms, print output grows from $808.3 billion in 2019 to $862.7 billion in 2024 – a CAGR of 1.3%.

Digital print, and especially inkjet, is an increasingly important and valuable part of the overall print market. Accounting for 13.5% of total market output in 2014, this has risen to 17.4% in 2019. As it has done so it has displaced and taken work from offset litho and other existing analogue print process. Technical innovations and shift in market demands will further support this trend through to 2024, pushing digital’s share to 21.1%. This will see digital colonise new spaces in key markets, such as packaging; increase its competitiveness at longer runs with a new generation of high throughput machinery; and offer new revenue streams for print service providers.  

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