Brand owners enter the plastic recycling arena

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Europe-based household goods producer Unilever is taking steps toward its goal of using 25 percent recycled content in its plastic packaging by 2025, according to a procurement manager for the firm who spoke at the Plastics Committee meeting of the Bureau of International Recycling (BIR). The Brussels-based BIR held its 2019 World Recycling Convention in May in Singapore.

Aurore Belhoste, who works from Singapore as a procurement manager for Unilever, said the multinational firm has taken numerous steps in recognition of the world’s concerns about single-use plastics as a contributor to plastics in the ocean.

Some of those measures involve substituting for plastic, including the use of paperboard and aluminum as a packaging material in place of plastic and designing a toothbrush made of bamboo. “We are trying to reduce our use of single-use plastics,” said Belhoste.

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