As of late April, the packaging of Nutraxin, a nutritional supplement for horses from Boehringer Ingelheim, is now equipped with augmented reality and features interactive functions to support horse keepers in looking after the health of the horses in their care. The product packaged in the innovative CONSTANTIA Interactive packaging solution is currently available in Germany and the Netherlands, and a roll-out to further markets is planned in the coming months.
CONSTANTIA Interactive provides horse keepers with direct access to a dedicated Nutraxin app. Using the integrated diary, they can add details about the horse’s physical condition and easily monitor weight loss and overall health. Additionally, tips for proper nutrition can be called up via the app, which also integrates links to further information. Of course, the ingredients of Nutraxin are also listed clearly and in detail.