Avery Dennison Launches ‘Materials in Use’ Design Inspiration Platform


Avery Dennison has launched M_use, a new digital platform to inspire innovative design solutions for label and packaging designers and converters. M_use, short for ‘materials in use,’ is a community where users can find inspiration as they experience the attributes of a label application-from technical to tactile-as well as discover more about the science behind the design.

“M_use combines inspirational design content with the materials science expertise of Avery Dennison,” said Angus McGuffin, global creative director at Avery Dennison. “It’s an easy-to-use interface that shows the magic of materials in use.”

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