Amcor Leads Industry Conversation with “Choose Plastic” Initiative


Lightweight, Shatterproof, Transparent, Recloseable, Resealable and Infinitely Recyclable,* PET is Rapidly Becoming the World’s Preferred Packaging Material.

With a goal of educating consumers, customers and other stakeholders on the benefits of plastic packaging, Amcor recently launched a “Choose Plastic” marketing campaign. The multi-pronged initiative, which includes a new webpage (visit, an informative brochure and other materials, is designed to:

– Tell the “PET story” with truth, strength and conviction – clearing up common misperceptions regarding plastic packaging.
– Demonstrate where PET stands versus other packaging types, including glass, cans and Tetra aseptic boxes.
– Help customers educate their employees, legislators and consumers on the benefits of plastic packaging.

“Plastic packaging gives our customers a safe, responsible and recyclable way to deliver products to their consumers,” said Eric Roegner, President of Amcor Rigid Packaging (ARP). “PET is infinitely recyclable* and it’s carbon footprint is less than glass and other packaging materials. But there is still room for improvement, which is why we are working together with our customers and industry partners to boost recycling rates, increase the proportion of recycled content in the plastics we use, and reduce the waste in landfills and nature. Our goal is to create an overall positive impact for all stakeholders.”