New Adobe Experience Platform Innovations Power CXM


Every brand today is challenged with transforming their data into standout customer experiences. Each step of the customer journey demands consistent, continuous and personable interactions with customers. 

Brands must connect the dots across touchpoints to deliver those personalized, memorable moments. But as customer experience becomes the basis for differentiation and competitive advantage, brands still struggle with obtaining a single, actionable view of the customer in real time with data sitting across disparate teams, sources and systems across an organization.

Adobe (Nasdaq:ADBE) today announced new innovations to deliver great customer experiences at scale, with the power of Adobe Experience Platform, the industry’s first open and extensible platform for Customer Experience Management (CXM). Innovations include industry-first data governance capabilities, general availability of Adobe’s Real-time Customer Data Platform (CDP) service, as well as new ways to personalize and deliver impactful experiences through customer journey orchestration and Photoshop-inspired analytics.

“Customer experience is the new battleground for businesses of any size. Brands must close the gap between the customer, the channels they engage on and the brand experience they expect,” said Suresh Vittal, vice president, Adobe Experience Cloud. “Adobe Experience Platform is built to give brands a single, actionable view of each customer in real time without the pain of connecting stale data across siloed systems and different digital and physical customer touch points.”