European GUA Conference a resounding success


Three-day event in Berlin commemorating 20 years of KODAK PRINERGY Workflow and the dawn of a new workflow era for Kodak and its customers


Executive Chairman Jim Continenza speaks at the Graphic Users’ Association conference.

The European GUA Conference from October 29 to 31, 2019 in Berlin, Germany, was a chance for Kodak customers from all over Europe to meet with senior Kodak representatives, technology experts and other industry partners. A densely packed agenda focusing on the latest advancements in workflow technology, automation and data security to meet the demands of the rapidly changing commercial and packaging printing industries awaited the attendees.

The first day was dedicated to the GUA University, where practical training leading to qualification certificates helped those present deepen their knowledge in the use of sophisticated Kodak technologies. The Innovation Technology Lab was open too throughout the GUA, providing opportunities to experience one-on-one technology demonstrations from Kodak and partners like Arden Software (CAD and CAM for packaging), Callas Software (PDF preflight and optimization), Creative Edge Software (3D packaging design and visualization), Perfect Pattern (dynamic print planning) or Tharstern (MIS) and debate specific questions with experts.