Adobe Received Highest Scores Possible in 15 out of 23 Criteria
Adobe announced that it was one out of two companies recognized as a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019. As a leader, Adobe received or was among the top scores in the digital experience optimization, AI/machine learning, technology integrations, product vision, supporting services, partner ecosystem, platform revenue, enterprise customers and average deal size criteria.
“Adobe balances best-of-breed with the scale of the platform. The core components of Adobe’s digital intelligence platform include Adobe Analytics, Adobe Target and Adobe Experience Platform launch. They form part of Adobe’s ever-growing suite of capabilities providing broader marketing and engagement offerings. This growth is fed by ongoing cycles of technology acquisition, then integration, making the vendor the largest in terms of digital intelligence market size of all those evaluated,” stated Forrester in its report. “Adobe’s digital intelligence offering is ideal for marketing and product teams within large enterprises with mature digital intelligence practices – particularly within the media, retail and financial services sectors.”