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Generation Z has the largest share of the population now, outnumbering Millennials.

They’re young, with most still living at home. But their spending power is considerable — even if they’re not the ones paying for household goods and groceries.

But Boomers still spend the most. And don’t forget about Gen X. Each generation has its own priorities, preferences and habits. And within those age demographics we find a diversity of segments that will inform marketing.

Get 2019 Customer Focus insights to inform short- and long-term marketing strategies. The numbers come from proprietary, third-party research on an array of U.S. buyers, broken down by generation and gender, presented by Quad.