DS Smith helps Bloom & Wild delight with fresh e-commerce packaging


Sustainable packaging provider ensures customer experience with superior print capability

Inventor of letterbox flowers, Bloom & Wild, was seeking the right partner to develop a bespoke new decorative box for hand tied flowers. The company turned to leading packaging strategist DS Smith, renowned for its sustainable packaging, high-quality printing capabilities and e-commerce experience.

Born of founder Aron Gelbard’s vision to deliver flowers to customers even when they aren’t home, Bloom & Wild launched more than five years ago with the aim of making gifting and receiving flowers a joy. Flowers are sent in bud and wrapped in petal protectors, allowing the company to post bouquets imagined by some of the world’s best floral designers in beautifully printed boxes that fit through the letterbox.


By enabling thoughtfulness in the digital age through next-generation gifting, the inventor of letterbox flowers has now grown into one of the UK’s most loved flower brands.