Adobe Named a Leader in Digital Asset Management for Customer Experience by Independent Research Firm


Adobe announced that it was recognized as a Leader in The Forrester WaveTM: Digital Asset Management for Customer Experience, Q4 2019.

The report evaluated 14 select vendors on a comprehensive set of 28 evaluation criteria in the categories of current offering, strategy and market presence. In addition to being named a leader, Adobe was ranked highest in the current offering category and received the highest possible score in the market presence category.

“As [Adobe] shifts to become cloud native, it’s also turning an eye toward lucrative midmarket deals that require a lighter touch from professional services. Adobe has made a big bet on its smart capabilities like trainable AI and autocropping that help deal with content scale,” stated Forrester in the report. “Adobe’s strengths include solid support for core DAM capabilities under the library services umbrella, highly differentiated support for video and 3D content that’s relevant for retailers and manufacturers, and a clean user interface that requires minimal training.”

“Consumers have a lot of choice today. Studies show they make purchase decisions based on their experience with a brand. To stay competitive, it’s critical for companies to deliver a cohesive, personalized and dynamic experience at scale,” said Loni Stark, senior director, content & commerce at Adobe. “Adobe Experience Manager has helped brands of all sizes excel at customer experience management (CXM) and gain the agility needed to ensure that the optimal content powers interactions from consideration to purchase to loyalty.”