The customer relationship management workbook: the recipe for customer loyalty


Professional customer relationship management ensures that consumers not only buy once, but also come back.

After a company’s image has been successfully established and the customer base has been activated and convinced, there is usually an important step missing: the development of genuine customer loyalty. Our workbook supports you in all aspects of CRM – from acquisition to portfolio maintenance.

How useful was this post?

Click on a star to rate it!

Average rating / 5. Vote count:

No votes so far! Be the first to rate this post.

We are sorry that this post was not useful for you!

Let us improve this post!