When your communication strategy is solely focused on Long term goals, your focus goes on reaching your target audience and strengthening your brand awareness.
It’s not always easy to show the impact of long term communication goals. The main ROI of communication efforts remains revenue. A successful business needs revenue. Exactly this, is what inbound marketing understands very well.
More than ever the website of a business is an important communication tool. People can access it at any time and from anywhere on this planet thanks to the popularity and ease of use of smartphones. And there is a lot you already know about the visitors of your website.
They have an interest in your business
They have seen your logo & branding
Understandably there is a lot more you would like to know about them: Are they working for a business that could be interested in your products or services? How interested are they? Are they decision makers? Can I get in contact with them.
Until recently there were no detailed answers to these questions. But thanks to inbound marketing tools (like Hubspot), it is now possible to transform a website from an online brochure to the first point of contact with a new client.