When sustainability is synonymous with refill: Natura Pack, the collection of jars and roll-ons


Developed in 2008, the refillable jar in the Natura Pack range did not find its audience at the time, as the saying goes in the show business world.

Today, the jar has become a range of its own, but, above all, one of the featured items highlighted on the stand of the Berry Group at Luxe Pack Monaco 2019. A proof that circular economy has become a key criterion among buyers in the cosmetics sector.

Initially produced by the Promens company, acquired in 2015 by the RPC group, which since July belongs to the Berry Group, the 50ml Natura Pack premium jar was first proposed in a 50 mm diameter. Now, a 58 mm diameter jar has seen the light, “which allows expanding the scope of applications,” detailed Delphine Roux, Marketing & Communication Manager at Berry Bramlage.

The D58 jar includes three ranges (Diamond, Quartz, Coral), while the D50 format consists of five (Amber, Anfora, Opal, Ruby, Crystal).

“The PP refill, which is integrated to the jar, can be easily removed in a single step,” confirmed Delphine Roux.