It’s been more than a decade since the Great Recession ended — the tumultuous economic downturn in the United States that occurred between 2007-2009. Although experts can’t precisely predict oncoming recessions, they are a natural part of the economic cycle.
Instead of weathering the storm, savvy consumer brands understand the importance of preparing for recessions in advance. By continually reviewing key business areas and making strategic supply chain improvements, brands can position themselves for growth regardless of the economic climate. Packaging is an essential yet often overlooked part of the supply chain that can be a brand’s best asset in the event of an economic slowdown.
Here are four strategies that brands can use to recession-proof their packaging: