API launches new range of hot metallic foils


Following an exclusive launch at Packaging Premiere in Milan, brand empowerment specialist API Group launches its new range of hot foils to the market as it continues to focus on delivering cutting edge brand enhancement products that deliver maximum shelf impact.

The new CB and UB hot foils offer printers, packaging designers and brand owners a spectacular range of eye-catching finishes and effects that will make their brand stand out on the shelf.

The CB Series is a new over-printable hot foil that delivers a bright metallic reflective finish, while the added over-printability factor opens up a wide new spectrum of design possibilities. The UB Series is designed to be extremely effective on the porous, absorbent, more challenging substrates typically used for wines and spirits packaging, and continues to deliver that brilliant shine we have come to expect from API.

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