An innovative business model gives the postcard a new lease of life


The summer holidays are just around the corner again. Pack your bags and off you go! To the sea, to the mountains, no matter where – just relax. And once the stress starts to recede slowly but surely, the thought flickers through your mind that maybe you really ought to send a postcard to your loved ones. 

But be honest: When was the last time you put a postcard in a letterbox? I have to confess, not for a long time. Although postcards are bought, they don’t always make it to the recipient. The obstacles along the way – writing, stamps, letterboxes – appear to be too big. But younger generations, in particular, are not exactly bowled over by the pictures either. If they have to send postcards, then they want to send ones with their own pictures.

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