Is your packaging doing what it takes to engage today’s consumers from the store shelf?
Today’s consumer craves a personalized brand experience. This preference can have a meaningful impact when it comes to brand loyalty and profits.
As brands compete for consumer attention, 81 percent of shoppers have tried something new because the package caught their eye. Appearance or aesthetics of the package has led to 63 percent of shoppers repurchasing a product, and 52 percent have completely switched brands based on new packaging, according to Westrock.