Ads We Like: Liberty Mutual brings new car smell to print ad

0 Comments

Many people wait until they’re actually buying a car before they think about getting a car insurance quote, but Liberty Mutual Insurance is getting in people’s heads – and noses – before they shop. With smell being the sense most closely connected with memory formation, the insurance company is banking on its scented ad to jog people’s memories when considering auto insurance.

More: https://www.thedrum.com/news/2019/04/26/ads-we-liberty-mutual-brings-new-car-smell-print-ad

Categories:
See LinkedIn profile: https://www.linkedin.com/in/arturdziedzic/