Adobe Unveils AI-Powered Technology Previews in Adobe Experience Cloud to Accelerate Customer Experience Management (CXM)


Rising expectations and competition for the empowered consumer force brands to have purpose with each customer interaction; the need for an exceptional experience drives the need for the best customer-centric capabilities available. But often the best tools aren’t immediately available to brands, as they are stuck in the labs behind cumbersome and lengthy product development cycles – waiting to come to life following intensive testing cycles.

Today, Adobe (Nasdaq:ADBE) will start bringing some of its advanced artificial intelligence (AI) capabilities to brands in an accelerated fashion, with Technology Previews. An industry-first way for enterprises to leverage new innovations faster than ever, brands now have quick access to the latest technology while simultaneously helping to shape product roadmaps. Once a problematic and lengthy process often completed in a silo with minimal customer input until new capabilities are nearly complete, Technology Previews gives brands the ability to leverage early-stage exploratory tech powered by Adobe Sensei, the company’s AI and machine learning technology. Customers can share feedback with Adobe’s product teams in real-time, allowing for Adobe to ensure the right adjustments are made before products are launched in beta or general availability. Available first in Adobe Analytics, the leading solution for real-time data insights and predictive analytics, Technology Previews helps organizations better orchestrate and personalize the entire end-to-end customer experience.

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