Accelerating a circular economy by innovating, elevating, and challenging the status quo


“We don’t want to merely reduce impact. We want to make things better.” Hassan H. Rmaile, Vice President and General Manager, Avery Dennison Label and Graphic Materials, EMEA

Ever since I was a kid, I’ve had a curious passion for chemistry. Because in chemistry, when you combine different things you get something new, unique and colorful. Add oxygen to hydrogen with a bit of energy, for instance, and you make water and electricity. This is the same simple concept used in hydrogen fuel cells powering electric vehicles. It is the same principle used to power NASA rockets into space.