5 Converter’s Journeys into Choosing Digital

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There are many reasons to bring digital into your pressroom, especially if you’re in need of a short-run solution.With small businesses increasingly seeking alternative paths of differentiation, many have found success by creating a footprint in short-run length digital production through high demands for personalization, targeting niche market segments, and catering to the heightened interest in seasonal goods. It’s clear the time to add digital capability to your pressroom is now. Even as a straight flexo shop, there is still a market for digital. Providing short-run work is a great way to expand pressroom capabilities and even free up existing press capacity. See why these converters made the jump to add digital into their production plan:

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