3 Tips to Empower your Sales Team, Inspired by Top Sales Organizations

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Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. But times are changing. No longer is B2B sales an insiders’ club. More information is available at buyers’ fingertip, empowering businesses with the same level of access to information as consumers have been privy to for some time. And the B2B customer journey is happening everywhere, not just in confined showrooms or during traditional business hours, much like the B2C process has operated for several years. 

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